Built by parents who Googled baby poop at 3am.
Every new parent knows the moment. You open the diaper and something looks different - the color, the texture, something. And suddenly it's 3am and you're deep in a Reddit thread, more anxious than when you started.
That's why we built PipPoopie.
Our mission
Give parents the information they need to feel calm - not more things to worry about.
Most parents change around 2,500 diapers in their baby's first year. Each one is a data point. Color, consistency, frequency, timing - these things tell a story about your baby's health that's hard to track in your head when you're sleep deprived. PipPoopie tracks it for you.
When your pediatrician asks "how often is baby pooping?" you'll have an actual answer. When something changes, you can see exactly how much it changed and for how long. That context turns a worried call to your doctor into a useful one.
What PipPoopie is - and isn't
AI-powered insights
PipPoopie uses AI to analyze diaper photos and identify color, consistency, and patterns over time. It's trained on clinical criteria from pediatric guidelines.
A tool, not a doctor
PipPoopie is not a medical device and does not provide medical diagnoses. It helps you understand what you're seeing and decide whether something warrants a call to your pediatrician. Your doctor is always the right person for medical decisions.
Private by design
Diaper photos are sent securely to Google AI for analysis and are not retained after processing. We never sell your data, and you can delete everything at any time.
Who we are
PipPoopie is a small team of parents and engineers. We're not a hospital or a medical institution - we're people who found themselves Googling the same baby health questions every other new parent Googles, and decided to build something better than a search engine for this specific problem.
The content on our blog is written with care, reviewed against published pediatric guidelines (AAP, NHS, and peer-reviewed literature), and updated when guidance changes. We link to primary sources and we're explicit about the difference between "this is usually nothing" and "call your doctor."
Pip - the owl - was designed to feel calm and helpful, not clinical and alarming. Less WebMD, more knowledgeable friend.
Get in touch
Questions, feedback, or just want to tell us about a particularly alarming diaper? We read every email.